At the outset of every new year, most businesses look forward to creating their growth strategy. Whether it is about rebounding from a financial loss or continuing with the growth trajectory, it is important for businesses to attract and retain the best talent. But if you look at the ground reality, the picture is quite gloomy. On one hand, the impact of the pandemic still shadows many industries. On the other hand, there is an ever-widening skill gap that makes organizations struggle to recruit the right people.
However, just like every cloud has a silver lining, there are several recruiting trends that businesses like yours can benefit from. Many of these trends represent hiring methods that are already in use but in a limited capacity. As businesses of all sizes compete for a finite number of professionals, they are now breaking into the mainstream.
Let’s dive deeper into some of the latest trends in recruitment:
Use of Advanced Screening Tools
One of the top recruiting trends is adding another layer of screen tools above skill tests to filter out the right candidates. Even in the current technology-oriented world, several organizations still screen candidates by reviewing their resumes and then proceeding with the interview rounds. While these methods have been around for decades and certainly have some merits, they do not provide quantifiable data about the skills and abilities of candidates.
In addition to these tests, employers now use advanced screening tools that allow them to screen candidates effectively, thus shortening the overall hiring process. Doing this has become essential in the current race amongst organizations to attract the best talent while also ruling out under-qualified individuals.
Remote Work Opportunities
One of the long-lasting outcomes of the Covid-19 pandemic is the accelerated transition to remote and hybrid work opportunities. Although this transition has not been a smooth ride for many organizations, they have found resulting benefits for themselves and their employees. This outcome has led to one of the latest trends in recruitment – offering remote work flexibility.
As per statistics, 74% of employees confirm that having remote work opportunities would make them continue to work for a company for a longer time. Hence, implementing this hiring trend has become crucial for businesses to retain existing talent. In financial terms, retaining the best employees is more cost-effective than hiring new ones.
As the technological revolution continues, recruitment processes are expected to become more data-driven. Organizations will continue to utilize analytics data and insights to make better hiring decisions. With valuable data by your side, you can develop more effective hiring strategies. For example, you and your hiring team can get statistical data to understand where to post jobs for maximum response, which platforms provide the most suitable candidates for different job positions, and which candidates are the best match for a role.
Data in different forms also help in skill gap analysis, workforce planning, and employee retention. It will also reduce the workload on the HR team by streamlining candidate evaluation protocols.
Amidst the Great Resignation, you can easily find several open positions but fewer qualified candidates to fill them. Organizations are having to work hard to recruit the best talent and search for the right candidates. This gives job seekers more options and leverage when they are considering new roles. They will most likely lean towards better perks like remote work flexibility, insurance, and others. Also, skillful candidates will be more selective in selecting a job position as they have an upper hand in salary negotiations.
This also means that employers need to cast a wider net for sourcing the best talent for different roles.
Personalized Hiring Approach
This is one of the most influential trends you can expect to prevail in 2022 and beyond. The strategies that are commonly used to hire C-suite executives will not work for other categories. For example, millennials are becoming the principal generation available to work. They expect the hiring process to be fast-paced and virtual. Also, they will most likely research the companies on social media before applying for a job position.
Hence, it is crucial for companies to adopt proactive and optimized application processes to deliver a more personalized hiring experience.
Restructuring of Employee Value Propositions
Gone are the days when candidates used to look only for a suitable paycheck from their jobs. Nowadays, skillful professionals assess the reputation of an organization thoroughly before deciding to apply for a job there. The employee value propositions, such as work culture, workplace environment, and other employment perks will dictate whether an applicant will select your firm over the competitor.
This can be considered one reason why many employers are now more focused on making their workplace unique to let the value proposition for employees stand out. This recent trend in recruitment is quite effective in emphasizing the clear career path available for an employee within an organization.
Diversity & Inclusion Are High Priority
Another recruiting trend that will continue to be a hot topic in 2022 is a greater emphasis on Diversity & Inclusion (D&I) policies. It is now widely known and accepted that having a diverse workforce helps fuel innovation and boost productivity. Keeping up with this trend, major companies will deploy candidate evaluation tools to eliminate recruiting bias.
From the employee perspective, candidates also look for companies that have similar values to maintain their commitment to DEI policies. They will continue to hire individuals from different cultural and socio-economic backgrounds.
In terms of numbers, gender and ethnic workplace diversity can lead to a 33% rise in industry-leading profitability (Source: McKinsey)
Gen Z Recruitment
Gen Z accounted for 32% of the global population in 2019 and the numbers have grown since then. As they start to enter the workforce, it is vital for companies to understand their persona and plan how to hire them effectively.
For instance, Gen Z is more tech-savvy than its other counterparts and feels more comfortable using the Internet as a tool to research, work, and connect with others. A recent survey also reveals that 91% of Gen Z respondents say that the technology in use by organizations will influence their job choices.
A good example of what you can do to attract Gen Z individuals to your company is to highlight workplace flexibility in the job description to benefit from this trend.
Active Measures for Employee Well-Being
With health and wellness becoming a top priority for people across the globe, most employers have taken steps to safeguard the well-being of their employees. This is usually done in the form of wellness programs with which the workforce can feel engaged and connected with their colleagues or the organization as a whole. This will help boost productivity and improve workplace culture, which in turn attracts some of the best talents to your organization.
Take the example of wellness challenges as a way to promote employee well-being. You can introduce several such challenges, which may include a 5 km daily run, a Yoga challenge, or others to boost employee activity and keep them motivated.
Another new recruiting trend is related to performance marketing campaigns to attract skilled candidates. This approach entails utilizing marketing strategies for your hiring process to locate and attract top talent. In essence, you need to promote your company or the job opportunity to potential candidates to encourage them to apply for it.
Social media-based marketing campaigns for recruitment are one such example. With millions of active users on different channels, you can tap into the right segment and connect with candidates outside your usual hiring cycles. Besides this, you can also use these channels to build a strong value proposition and showcase your work culture.
In the current candidate-driven market, it is important for businesses to stay updated about the latest recruitment technologies, improvements in hiring strategies, and brand-building practices to stand out. This is where the latest recruiting trends play a vital role. They help streamline and optimize the overall hiring process and reduce the risk of bad hires.
Attract Top-Rated Professionals with ConnectTel
By gaining knowledge about the latest trends in the recruitment industry, it becomes easier to put the right practices into place to hire right. To make things simpler, outsource the staffing needs of your organization to ConnectTel – an Austin-based staffing agency. With our expertise in hiring for tech organizations, ConnectTel will ensure you get the best talent onboarded for the long-term success of your company. Connect with our experts today at 512-338-1111.